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INTERNET MARKETING

The most effective way for business promotion is Internet marketing. Internet or Web marketing is a way of promoting goods and services online. Web Marketing helps the marketing activities.

Search Engine Optimisation (SEO) is the process of making website search engine friendly which ultimately leads to increased organic search traffic to a website by enhancing its rankings in the search results of various search engines. The higher the ranking in search engine results, the better are the chances for the site to be visited by a user.

Search Engine Optimisation

seo-blocks Search Engine Optimisation - SEO - involves improving a websites natural ranking on Search Engines such as Google, Yahoo and MSN Bing. Higher rankings mean more visitors, and with a well designed website - more business.

Depending on the need of your website and business strategy, we can offer bespoke packages to suit your needs. Not only do we ensure that your sites coding, structure (navigation) and presentation is Search Engine friendly, but we also make sure there are no problems that could potentially stop the Search Engines from indexing and ranking your site.

There is no "quick fix" to attaining strong search engine rankings. With time, employing good search engine practices and our strong SEO knowledge, we can ensure that your brand is reaching those that really matter - potential customers!

Search Engines Page Ranking

So what is Page Ranking?
Many websites web articles will give you many diverse explanations of what page ranking (PR) is! In a nutshell all you need to know is that PR is a score search engines allocate to your website between 0 – 10 to depict how important they consider your website to be.

How is Page Ranking measured?
Again this is a subjective issue and again many different websites and articles argue the exact determination of measuring PR! We believe that the “importance” of your website is measured and influenced by how many websites link to your web pages but that are of the same theme or subject.

Why is Page Ranking important?
It is generally agreed that websites that have a higher than 0 page ranking, tend to gain higher results in search engines for their given phrases. In our opinion a page rank above 3 is enough to gain effective SEO positioning. It is near impossible to gain a PR of 10, however Google does boast this score.

How can you gain a higher page rank?
As part of our SEO services, we action back linking campaigns with relevant directories and other sources to achieve higher page ranking for the websites we market. This influences the positioning of our marketed websites in search engine results. Although a higher Page Ranking is essential in SEO, just a higher PR will not result in successful search engine positioning for your phrases.

Pay-per Click ( Ad Words )

Pay per click (PPC) advertising is a search engine marketing service where advertisers pay a charge every time someone clicks on your ad you've placed in search engine's sponsored results. The advertiser pays nothing to appear on sponsored search results other then the amount they have agreed to (or bid for) when someone actually clicks on their ad and is taken to their Website.

My Net Services can set up a Google Adword Campaign for your website and manage it more effectively by hand rather than you relying on Google Adwords to manage itself or relying on automated software companies to try and manage it for you.

Our typical set up and management of a Google Adword Campaign would involve the following:

Keyword Research
Campaign Set up with Ad Groups and Phrases
Advert Creation
Landing Page Editing and Creation
Linking your Google Account with Analytics to monitor results/bounce rates etc
Conversion Code Insertion

It is important that those managing your Google Adwords Campaigns have the necessary experience and ability to do so effectively.